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A Sociolinguistic Analysis of English Loanwords in Japanese Television Commercials A Case Study

著者
ガブリエリ, Richard R. P. 
シリーズ
 
助成
 
判型
B5 
ページ
168 
定価
本体 1500+税 円 
発行日
2005年2月1日 
ISBN
ISBN978-4-87440-863-6/ISBN4-87440-863-X 
Cコード
C3082 
ジャンル
文学・語学/欧米〈語学〉 言語学〈英語・その他〉 英語教育
 
内容
Sociolinguistics and Sociolinguistic Enquiry / Case Study Research / The Acculturation of English to Japanese Language and Society / The World of Advertising / The Study(英文)
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Acknowledgements
Table of Contents
List of Figures
List of Tables

1 Introduction
 1.1 Preamble
 1.2 Aims and Purpose of the Study
 1.3 Research Questions

2 Sociolinguistics and Sociolinguistic Enquiry
 2.1 Sociolinguistics Defined
  2.1.1 The Wonder of Language
 2.2 The Birth of Sociolinguistics
 2.3 Sociolinguistic Enquiry
  2.3.1 Sociolinguistics and the Sociology of Language

3 Case Study Research
 3.1 Introduction
  3.1.1 Multiple Methods of Data Collection
 3.2 Case Study Research
  3.2.1 Towards a Definition of Case Study
  3.2.2 The Nature of Case Study Research
  3.2.3 Case Study Research-Advantages and Disadvantages
  3.2.4 Case Study and Ethnography

4 The Acculturation of English to Japanese Language and Society
 4.1 Overview
  4.1.1 Grammatical Features of Nativized English
 4.2 The Nativization of English
  4.2.1 The Key Issues

5 English Loanwords in Japanese
 5.1 The Borrowing of Words
 5.2 Loanwords in Japanese
  5.2.1 Overview
  5.2.2 English Loanwords in Japanese

6 The World of Advertising
 6.1 Overview
 6.2 The Nature of Advertising
  6.2.1 Advertising and the Target Audience
 6.3 English in Japanese Advertising
  6.3.1 Introduction
  6.3.2 English Loanwords in Japanese Television Commercials

7 The Study
 7.1 Research Questions
 7.2 Procedure
  7.2.1 Working Framework
  7.2.2 Sampling
 7.3 Display of the Data and Analysis
  7.3.1 Loanwords and the Target Audience
  7.3.2 Wordplay

Notes

8 Conclusion
 8.1 Concluding Remarks
  8.1.1 Significance of the Study
  8.1.2 Directions for Further Research

Appendix 1 - The Television Commercials
Appendix 2 - The Questionnaire
References
Index
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